Some Facts


95% of 16 – 21 year old women would change their bodies.

The average girl or woman sees over 400 advertisements per day telling her how to look.

The gender pay gap in Australia is at it’s highest level since 1994 – women are currently earning just 81.8 cents for every dollar their male colleagues earn.

Just 3.5% of CEOs in the ASX200 were women in 2012.

1 in 3 women on the planet will be sexually assaulted or beaten in her lifetime.



We use design to promote words of empowerment and equality for girls and women.

Positive messages do have a positive effect – especially when they are placed on an item that is used and seen frequently.

By placing our messages on stationery products like notebooks, we believe they can act as mini ‘billboards’ in the classroom, the workplace, on the train, bus etc. – spreading messages of empowerment and equality even further.

Ladies supporting ladies is important to us – we love working with women lead brands and businesses, and helping them to create something wonderful AND impactful.