Empowerment & Equality
Much has been achieved in recent history when it comes to gender equality and empowerment, but there is still a long way to go. We believe the messaging and images businesses like us use can make a meaningful impact.
Some Facts
%
of 16 – 21 year old women would change their bodies.
The number of advertisements the average girl or woman sees per day telling her how to look.
Per dollar is what women are currently earning compared with their male colleagues.
The gender pay gap in Australia is at its highest level since 1994.
%
Just 3.5% of CEOs in the ASX200 were women in 2012.
1 in 3 women on the planet will be sexually assaulted or beaten in her lifetime.
But
We use design to promote words of empowerment and equality for girls and women.
Positive messages do have a positive effect – especially when they are placed on an item that is used and seen frequently.
By placing our messages on stationery products like notebooks, we believe they can act like mini ‘billboards’ in the classroom, the workplace, on the train, bus, etc. – spreading messages of empowerment and equality even further.
Ladies supporting ladies is important to us – we love working with women lead brands and businesses, and helping them to create something wonderful AND impactful.